Group Marketing Manager, Base Chain
- Your creativity and ability to reframe ideas help craft narratives that resonate with developers and builders in a novel space.
- Adaptability to fast-changing crypto landscapes and ability to pivot quickly suit the volatile nature of Base's market.
- Strengths in debate and strategic conversation support the cross-functional launch planning and problem-solving required.
- Challenges: The operational side - managing a team, following a tight operating cadence, and delivering consistent high-quality output - can feel restrictive.
- Challenges: Sustained focus on detailed metrics, compliance, and legal processes may feel tedious compared to big-picture ideation.
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
As a Group Product Marketing Manager on the Base Marketing team, you'll drive the GTM strategy and operations that generate demand and build trust for Base across developers, builders, and enterprises. This team is responsible for positioning Base as the leading Layer 2 for bringing the world onchain. You'll operate as a player-coach, owning high-priority launches and events while managing a small team of PMMs and running the operating rhythm that keeps the team shipping high-quality work on time.
What you'll do:
- Own GTM strategy and execution for priority products and audiences, including positioning, messaging, and launch planning that drives measurable adoption.
- Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex technical capabilities into clear narratives that resonate with developers and builders.
- Drive marketing operations for the team, including planning, prioritization, process design, and the operating cadence that keeps a fast-moving team delivering on time.
- Manage a team of up to 2 PMMs in a player-coach capacity, setting quality standards for storytelling and GTM execution while personally owning key workstreams.
- Shape Base's global events strategy and deliver end-to-end event presence, from flagship conferences to owned activations including Base Batches.
- Define and report on launch performance, adoption, pipeline influence, and partner amplification metrics, optimizing against them to inform ongoing strategy.
Required Skills and Experience:
- 8+ years in product marketing or GTM roles, including direct experience leading and managing a marketing team with measurable adoption or revenue outcomes.
- Track record of owning end-to-end GTM launches from strategy through execution, with demonstrated results in driving product adoption or pipeline growth.
- Proven experience running marketing operations and/or events at scale, delivering both the daily operating rhythm and high-visibility moments.
- Exceptional writing and storytelling ability with a demonstrated track record of distilling complex, technical concepts into compelling narratives for developer and builder audiences.
- Fluency with how onchain products work (payments, stablecoins, tokenization, custody) and demonstrated comfort partnering directly with Product and Engineering teams.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
Best personality fits for this role
Natural leadership and command align perfectly with managing a team of PMMs and driving high-priority launches effectively.
Read the ENTJ career guide →Your strategic thinking excels at long-term GTM planning and breaking down complex technical products into clear market strategies.
Read the INTJ career guide →Your creativity and ability to reframe ideas help craft narratives that resonate with developers and builders in a novel space.
Read the ENTP career guide →Browse more
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