Field Marketing Manager - AUNZ
- You thrive on experimenting with new engagement strategies and can quickly adapt to a fast-paced startup environment.
- Your networking skills and ability to think on your feet are assets when managing VC and accelerator partnerships.
- You enjoy generating ideas for multi-touch campaigns that combine digital marketing, events, and partner activations.
- Your tendency to seek novelty may make it hard to follow through on detailed operational tasks like lead lifecycle management.
- You might find the structured collaboration with sales and demand generation teams too restrictive for your creative freedom.
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Our AUNZ Marketing team's mission is to engage priority audiences through impactful and relevant marketing programs and events to drive growth in the adoption of Stripe’s solutions. Marketing is a sales-aligned team, partnering closely with our Go-To-Market organisation, including Sales, Sales Development, Solutions Architects, Partnerships, and others.
This role leads our Startup marketing program and partners with our Startup Go-To-Market team, supporting venture-backed and bootstrapped startups and investor communities across AUNZ.
What you'll do
This is a Startup field marketing role with a strong ecosystem and community focus. You will be responsible for building on Stripe’s reputation to increase Startup’s consideration of Stripe, build Startup communities with Stripe and drive pipeline and revenue growth across Stripe’s Startup segment by combining demand generation, account-based marketing, and community-led engagement with founders and operators, as well as their investors and partners.
In this impactful role, work closely with Sales, Startup Partnerships and cross-functional partners to define and execute Startup-focused marketing strategies that generate high-quality leads, build pipeline, and accelerate revenue growth.
You will:
- Spearhead Stripe’s AUNZ startup marketing and community strategy, creating and delivering programs designed to engage founders and operators
- Define and execute Startup marketing strategies and field programs that generate pipeline and revenue across Startup accounts
- Design and deliver programs that combine thought leadership, ecosystem engagement, and demand generation to support customer acquisition and expansion
- Partner closely with Sales to identify strategic opportunities within target accounts and run coordinated marketing initiatives aligned to territory and account plans
- Experiment with new ways of engaging startup communities, leveraging best practices from both within Stripe and the broader industry, and sharing learnings across the team to scale what works
Responsibilities
- Develop and implement a startup audience marketing and ecosystem engagement strategy across AUNZ in collaboration with Demand Generation, Product Marketing, Startup Sales, and Partnerships teams
- Design and lead community-driven and field marketing programs, including Stripe-hosted events, partner activations, and ecosystem initiatives that drive engagement and pipeline
- Manage marketing programs with VC firms, accelerators, incubators, and startup ecosystem partners to create valuable community experiences and demand generation opportunities
- Develop and execute segment marketing strategies and field programs to engage target personas and generate opportunities within existing and new Startup accounts
- Define and run full-funnel, segment-specific plans including digital marketing, campaigns, ABM, virtual and in-person events, partner/co-marketing, and third-party sponsorships
- Partner with Product Marketing and Campaigns to create and amplify industry content that accelerates buyer progression and supports field teams (e.g. case studies, playbooks, solution briefs, customer stories, ROI frameworks)
- Partner closely with Sales leadership, account teams, and Sales Development to co-build territory and account plans and ensure marketing programs convert into pipeline and closed business
- Coordinate with APAC Demand Generation, Partner Marketing, Product Marketing, and regional teams to localise global initiatives for relevance in the AUNZ market
- Own and report on marketing performance metrics for Startups (lead quality, pipeline contribution, conversion rates, customer growth, and retention), using data and field feedback to continuously optimise programs for scale and efficiency
Who you are
We’re looking for an experienced startup field marketer who is looking for an opportunity to join a dynamic and fast growing company in an exciting category. Stripe values results orientated, users first, macro-optimistic and curious individuals who really, really, really care. If that sounds like you and you meet the following requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 8+ years of relevant B2B field marketing experience, including specific experience with event management, account-based marketing, paid media, and multi-touch campaigns to generate demand and pipeline for a segment sales team
- Proven track record of defining and executing B2B marketing strategies that deliver against funnel metrics and KPIs
- Demonstrated ability to build and manage the operational infrastructure of a field marketing program: marketable database development, target list management, intent-based prioritisation, and lead lifecycle management
- Strong written and verbal communication skills, including being able to convey complex topics with simplicity
- Experience scaling through and/or leveraging agency and contractor resources
- Understanding and/or experience with CRM/Salesforce, account-based marketing, events marketing, and email marketing tactics and technology
Preferred qualifications
- Experience marketing to startups, high-growth technology companies, or similar fast-moving segments
- Understanding of the AUNZ startup ecosystem — including VC, PE, and accelerator communities — and experience partnering with ecosystem players to reach portfolio companies and founder communities
- Demonstrated success delivering marketing programs with and through VC firms, accelerators, incubators, or startup ecosystem partners
- A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment
- Experience marketing B2B cloud services and/or software solutions
- Superb organisation and project management skills and the capacity to manage multiple complex projects at once
- Excellent analytical skills with the ability to craft actionable insights from complex data; experience applying AI, large language models (LLMs) and agent-based tools to marketing problems
- Resourceful, creative and dedicated to achieving operational and creative excellence
- Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies
- Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems
Best personality fits for this role
Your natural leadership and results orientation match the role's focus on driving pipeline and revenue growth.
Read the ENTJ career guide →Your strategic mindset helps you design and execute comprehensive marketing plans that generate pipeline and revenue.
Read the INTJ career guide →Your strong organizational and project management skills are perfect for managing multiple complex programs simultaneously.
Read the ESTJ career guide →