Social Media Growth Lead

About the Role:

We’re looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision-makers on social platforms and convert them into subscribers and loyal members of our community.

This role is responsible for turning our content, audio, events, and insights into high-performing, platform-native formats that drive visibility, repeat engagement, and measurable audience growth.

You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, return to, and build habits around. You will connect social performance directly to subscriber growth by building repeatable systems for distribution, engagement, conversion, and retention.

Your work will expand our reach, deepen engagement, increase retention, and consistently drive new audience members into our owned channels.

Who You Are:

• You understand how content performs on social platforms and what makes senior decision-makers stop, watch, engage, return, and build ongoing consumption habits.
• You are comfortable working across video, audio, written, and event-driven content and know how to translate ideas into formats that fit each platform.
• You think in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high-value audience of senior leaders.
• You are data-informed and action-oriented. You track performance closely, understand what is working, and adjust quickly.
• You know how to take a piece of content or moment and extend its reach through packaging, timing, and amplification.

What You’ll Be Doing:

1. Translate and distribute content into social formats: You will extend the reach of our content and thought leadership across social platforms.

• Capture and repurpose video, written, audio, and event content
• Create short-form, platform-native content across channels
• Identify and extract key moments from editorial, audio, and events
• Extract and adapt key moments from audio content into short-form formats
• Translate ideas into formats that are engaging, shareable, and repeatable
• Experiment with emerging formats and platform features

Your goal is to make content visible, relevant, and consistently consumed by senior decision-makers across social platforms.

2. Execute social growth campaigns across organic, paid, and partner channels: You will plan and launch campaigns that amplify key content and drive audience growth.

• Launch campaigns tied to content, events, and thought leadership
• Use organic distribution, paid amplification, and partnerships to extend reach
• Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth
• Build and manage creator and expert partnerships
• Execute distribution partnerships across platforms
• Build and manage direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insights
• Identify and leverage platform opportunities to increase visibility

Your goal is to consistently expand reach, increase engagement, and bring new audience members into our ecosystem.

3. Optimize performance and build repeat engagement and retention: You will own how social performance improves over time.

• Track performance across content, campaigns, and paid channels
• Analyze engagement, reach, repeat interaction, and retention data
• Optimize formats, timing, targeting, and distribution strategies
• Continuously test and refine content and campaign approaches
• Build repeatable formats and campaigns that drive consistent engagement and return behavior

Your goal is to turn one-time interactions into repeat behaviors and sustained audience engagement.

4. Drive subscriber growth and community development from social channels: You will connect social activity directly to audience growth.

• Develop and execute strategies that convert social audiences into subscribers
• Optimize social-to-subscriber conversion pathways
• Ensure social content consistently drives traffic to owned channels
• Track and improve conversion performance across platforms
• Build repeatable systems that turn engagement into measurable subscriber growth

Your goal is to ensure social media is a reliable and growing source of new subscribers and engaged community members.

5. Measure performance and optimize for audience growth and retention: You will own how social performance is measured and improved, with a clear focus on growth and retention.

• Define how success is measured across social content and campaigns
• Track and analyze performance across organic, paid, and partner channels
• Identify what is driving engagement, reach, subscriber growth, and retention
• Make clear adjustments to improve performance over time
• Ensure social activity is tied to measurable audience growth and retention outcomes

Your work should lead to continuous improvement in engagement, reach, audience growth, and retention.

How Your Success Will Be Measured:

• Growth in subscribers and engaged community members from social channels
• Growth in engaged audience across social platforms
• Increased return engagement and retention from audiences acquired from social
• Strong performance across video views, engagement rates, campaigns, and paid performance
• Consistent execution of high-performing social content and campaigns

Your Skillset Includes:

• Experience producing short-form, platform-native video content and ideas into engaging social formats
• Experience running and optimizing organic and paid social campaigns, including managing budgets and performance
• Experience tracking and analyzing performance across social channels
• Ability to optimize content and campaigns based on data
• Experience working with partners, creators, or collaborators
• Highly organized content planner, comfortable building and leveraging social calendars and plans.
• Strong judgment in content selection, timing, and distribution

Nice to Haves:

• Experience distributing thought leadership or editorial content at a B2B / media brand
• Experience working with audio content and translating it into social formats
• Existing relationships with LinkedIn and/or YouTube platform partner teams
• Background capturing and repurposing content from our contributors, events and other sources
• Experimentation / A/B testing discipline on content formats and paid creative
• On-camera comfort and experience coaching internal experts to perform on video

Why This Role Matters:

This role ensures our ideas are consistently visible, relevant, and engaged with by senior decision-makers across social platforms. By translating content into formats people consume daily, this role helps us:

• Extend the reach of our content and thought leadership
• Build, engage, grow, and retain a high-value audience and loyal community of senior leaders
• Create repeat consumption habits
• Drive audience growth through social channels
• Strengthen our presence across key platforms
• Connect social performance directly to business outcomes

$85,000 - $110,000 a year

Salary Statement:

This full-time position is available as a remote role that offers an annual base salary in the range of $85,000 to $110,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of USA and/or at different seniority levels. In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.

About Us:

We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We’ve previously ranked #30 in The Globe and Mail’s Fastest Growing Company list as well as Deloitte's Fast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC!

All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.

Want to learn more? Watch this video to learn why the team love working at BWZ!

Diversity Equity and Inclusion:

Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!

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