Jr Creative Strategist

Position Summary:

The Creative Strategist is responsible for developing and ensuring fulfillment of the creative pipeline based on company SOPs.

The Creative Strategist is responsible for translating performance goals and audience insights into a clear, testable creative direction that drives measurable growth. This role owns creative strategy from ideation through execution and analysis—defining winning beliefs, angles, and archetypes; building and maintaining a structured testing roadmap; and ensuring creative assets are organized, tracked, and optimized over time.

Working closely with Media Buyers, Project Managers, and the Edit team, the Creative Strategist ensures creative priorities align with performance data, testing insights, and ICP mindset frameworks. Success in this role is measured by the ability to generate repeatable creative learnings, accelerate testing velocity, and continuously improve concept-level performance through disciplined strategy, collaboration, and reporting.

This role requires someone who's both creative and operationally sharp — a marketer who can move quickly, manage multiple projects, and understand how to make content that resonates with the marketing industry's most ambitious players.

The primary goal of this role is Revenue and Retention Focused.

Core Values:

• High Performance & Excellence
• We set a high standard, deliver results, and continually raise the bar
• Integrity & Authenticity
• We act with honesty, transparency, and consistency — who we say we are is how we show up, bringing our best every day
• Growth & Innovation
• We are curious, adaptable, and committed to learning, evolving, and finding better ways to create value
• Collaborative & Intentional
• We work as a true team, respecting and challenging each other through uplifting, productive and constructive communication
• Ownership & Accountability
• We take responsibility for our roles, our impact, our outcomes, ensuring follow-through with persistence, resourcefulness and intentional urgency
  
  

Our Mission

• Completely disrupt the affiliate industry bringing transparency to affiliates
• Expose every "other network" for putting out unproven offers
• Bridge the gap between brands and media buyers that want growth
  
  

Key Responsibility Areas:

• Creative Strategy: Define winning beliefs & angles, map into archetypes, align with Creative Strategy OS
• Testing Roadmap: Plan what we test next (angles, archetypes, formats), aligned with MB & DOP priorities
• Pipeline Management: Create creative requests, manage status inside the Creative Pipeline, and coordinate with Edit Crew
• Asset Management: Maintain dossiers, IDs, folders, and creative trackers so nothing is lost or duplicated
• Creative Reporting: Deliver creative insights for internal optimization notes and client-facing reports
• Performance Analysis: Read Atria/Cometly reports for concept-level learnings (by angle & archetype, not just ad ID)
• Collaboration and Comms: Sync with MB & POM on priorities, timelines, and issues
• Mindset and ICP Work: Apply Mindset Marketing Playbook to every new brief (relatability, beliefs, objections)
  
  

The Ideal Candidate

The ideal Creative Strategist is both creatively sharp and operationally disciplined. They have a strong intuition for what makes ads work, grounded in performance data—not personal taste—and can translate insights into clear testing hypotheses, briefs, and scalable frameworks. This person is highly organized, comfortable managing multiple workstreams, and thrives in fast-paced environments where speed, clarity, and accountability matter.

They collaborate effectively with Media Buyers, Project Managers, and editors, communicate clearly, and take ownership of creative outcomes end-to-end. A strong candidate is curious, structured, and proactive—constantly learning from performance data, refining ICP understanding, and turning insights into repeatable creative wins.

Requirements

You'll succeed in this role if you:

• Have 2-5 years of experience in creative strategy, performance marketing, or content strategy within an agency or fast-growth marketing environment
• Have worked closely with media buyers, performance teams, or paid social campaigns, and understands how creative impacts CPA, CTR, and scale (you don't need to run ads)
• Understand core performance marketing concepts like funnels, angles, hooks, testing frameworks, and creative iteration
• Can translate data and insights into clear creative direction, briefs, and test plans that editors and media buyers can execute against
• Are highly organized and detail-oriented, with experience managing creative pipelines, asset tracking, and documentation without things falling through the cracks
• Are comfortable working inside tools like Monday, Google Sheets, and Drive to manage requests, reporting, and creative learnings
• Use AI tools to accelerate ideation, analysis, and documentation while maintaining strong strategic judgment and creative quality
  
  

Benefits

Compensation

• Total Potential Earnings: $50,000-$65,000
• Bonuses: up to $15,000
• 1099
• Full-Time
• Remote

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Location: Toronto, Toronto, Ontario, Canada