Startup Lifecycle Marketing Lead
- Your strategic mindset allows you to design effective lifecycle programs and set clear goals for activation, consumption, and graduation.
- You are comfortable with data analysis, making it easier to understand member behavior and optimize based on metrics.
- You thrive when building systems from scratch and can independently drive initiatives with a small team.
- Working across multiple teams like Growth Marketing and Developer Relations aligns with your ability to coordinate complex projects.
- You may find the hands-on community management and frequent member interactions draining, as you prefer strategic work over social engagement.
We’re looking for a highly analytical, member-obsessed Startup Lifecycle Marketing Lead to own the post-acceptance member journey for MongoDB for Startups across the Americas, with the objective of helping founders use their credits, get real value from the program, and graduate to paid MongoDB Atlas users.
This role owns the AMER member experience from onboarding through graduation and is accountable for regional activation, consumption, and graduation rates. You will work with Growth Marketing, Program Operations, Developer Relations, and the broader MongoDB for Startups team to turn accepted startups into active builders. The role sits at the intersection of lifecycle marketing, community, and education, and suits someone who is equally comfortable analyzing member behavior data and running hands-on programs for founders.
We’re looking to connect with candidates based in New York City, Austin, Boston, or the San Francisco Bay Area to align with our hybrid work model.
Position Expectations
- Own activation, consumption, and graduation in AMER: Set regional goals for and report on the rates at which AMER program members activate, consume credits, and graduate to paid, and drive the initiatives that improve them
- Deliver member value beyond credits: Run a webinar and workshop calendar scheduled for AMER time zones that helps founders build on MongoDB Atlas, and tie each program to activation and consumption outcomes
- Run the member feedback loop: Own quarterly member surveys to gather NPS, report AMER results by segment, and turn them into concrete program changes, working with Program Operations and the broader MongoDB for Startups team
- Own the member lifecycle: Work with Growth Marketing to design and run onboarding, credit-use nudges, and graduation prompts for AMER members that are tier-aware and based on member behavior
- Build founder community: Launch, own, and moderate virtual founder-to-founder channels (such as Discord) for AMER members, coordinating with regional Community Leads to scale engagement across the Americas
- Align execution across teams: Work with Program Operations, Acquisition, Growth Marketing, Developer Relations, and Sales teams so that strategy translates into a seamless member experience from application to top-up
The right candidate for this role will be
- Have 5+ years in lifecycle, engagement, community, or customer marketing across technology, developer, or startup audiences
- Have a record of improving activation, adoption, retention, or conversion metrics with measurable results
- Have experience building lifecycle programs (onboarding, nurture, and graduation or upsell motions) in partnership with a growth or marketing operations team
- Have experience building and moderating online communities (Discord, Slack, or similar)
- Have experience running webinar, workshop, or education programs at scale, and using member surveys and feedback to drive change
- Have experience building programs from scratch with a small team
- Possess familiarity with the AMER startup and developer ecosystem, and be able to deliver programming across AMER time zones
- Be able to work independently with a globally distributed team
About MongoDB
MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the data platform for the AI era, enabling builders to create, transform, and disrupt industries with software. MongoDB’s unified data platform, the most widely available, globally distributed data platform on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud data platform and is available across AWS, Google Cloud, and Microsoft Azure.
With offices worldwide and over 67,000 customers, including AI-native startups and approximately 75% of the Fortune 100, relying on MongoDB for their most important applications, we’re powering the next era of software.
Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB.
To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!
MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.
MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Req ID: 4273615180
MongoDB’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates.
Best personality fits for this role
Your natural leadership and goal orientation make you great at setting and achieving regional targets for activation and graduation.
Read the ENTJ career guide →Your strategic mindset allows you to design effective lifecycle programs and set clear goals for activation, consumption, and graduation.
Read the INTJ career guide →Your analytical nature helps you dissect member behavior data and identify patterns to improve activation and consumption rates.
Read the INTP career guide →