Field Marketing Lead
- Your reliability and organizational skills are perfect for executing complex event logistics and maintaining disciplined budgets.
- You excel at detailed tracking, reporting, and meeting SLAs, which is central to the role’s performance metrics.
- Your structured approach helps ensure consistency in virtual programs like Skill Badge workshops.
- But the role's fast-paced, evolving priorities and 20-30% travel may disrupt your need for predictability and routine.
- Adapting to AI-driven workflow changes and constant innovation may feel uncomfortable for your methodical nature.
Role Overview
The Regional Marketing Lead is a key execution engine within MongoDB's newly created AMER Marketing Hub based in Mexico City. MongoDB is looking for a driven, analytical, and experienced Regional Marketing Manager based in Mexico City to join our high-performing AMER Marketing organization. In this role, you will be responsible for driving account expansion, developer groundswell, pipeline generation and deal acceleration across North America (US/Canada) while scaling impactful virtual programs across the region.
Working directly under the leadership of the LATAM Senior Manager, Regional Marketing, you will collaborate daily with AMER Regional Marketing Managers, ABM Leads, Developer Relations, and Marketing Operations. You will own, build, and execute integrated field marketing plans that encompass high-touch regional events (Developer Days, AI Builder Days, sponsorships, pipeline acceleration dinners) and scalable virtual initiatives (Skill Badge workshops and webinars).
Because this role directly owns field execution in US territories, on-site presence is critical. You will spend 20–30% of your time traveling to US markets to lead event execution, partner with local sales teams, and engage directly with developers, architects, and C-level executives.
Key Responsibilities
Program Execution & Operations
- Build, own, and execute an integrated marketing plan for assigned territories in North America, aligning programs directly with regional sales goals and routes to revenue
- Serve as a trusted partner to Sales leadership and Account Executives, understanding territory needs, strategic account challenges, and key decision-making personas
- Manage the regional marketing budget for assigned programs, ensuring disciplined allocation, optimization, and strong ROI
- Support MongoDB flagship events, regional roadshows, third-party conferences, and executive dinners
Scalable Virtual Programs & Developer Groundswell
- Lead and scale high-volume, virtual engagement programs across NAMER, including hands-on Skill Badge workshops, technical webinars, and virtual enablement series
- Build developer groundswell across assigned accounts, tracking and reporting on developers enabled and certified within the region
- Work closely with cross-functional teams (Developer Relations, Product Marketing, ABM, and Partner Marketing) to deliver cohesive end-to-end buyer and developer journeys
AI Adoption, Process Innovation & Workflow Automation
- Demonstrate strong curiosity and a forward-thinking mindset in the AI Era, continuously exploring and adopting AI tools and technologies to optimize daily marketing operations
- Proactively identify manual bottlenecks and implement AI-driven workflow automations to improve process efficiency and team output
- Operate with high autonomy, independence, and adaptability, maintaining the flexibility needed to navigate evolving GTM priorities, cross-border timezone alignment, and fast-paced regional requests
Data, Analytics & Performance Tracking
- Track, measure, and report on program performance, MQL generation, pipeline creation, deal velocity, and Net Annual Recurring Revenue (NARR) influence
- Utilize Salesforce, Tableau, and marketing automation tools to deliver rigorous quarterly retrospectives and actionable insights to leadership
- Experiment with new campaign formats and iterate quickly based on data-guided insighta
- Deliver post-event performance recaps and highlight best practices that can be scaled across NAMER
Qualifications
- Location: Must be based in or near Mexico City (CDMX)
- US Travel & Documentation: Ability and willingness to travel 20–30% of the time to North America (US/Canada). Must possess a valid Passport and a US Visa
- Language Proficiency: Exceptional written and verbal English fluency is required (daily interaction with US cross-functional teams)
- 3–6 years of B2B field marketing, regional marketing, or demand generation experience in enterprise SaaS, cloud, or technology companies
- AI & Automation Mindset: Practical experience or strong proficiency using AI tools to automate marketing workflows, streamline tasks, and increase operational output independently
- Adaptability & Independence: High degree of flexibility, proactive problem-solving skills, and the ability to work self-sufficiently across timezones and shifting priorities
- Proven track record building and executing complex field marketing plans in direct alignment with Sales teams
- Strong proficiency with B2B marketing stacks (Salesforce, Wrike, Tableau, Jira, and event management platforms)
- Analytical and metrics-driven mindset with proven capability to prove ROI against marketing spend
- Excellent communication, stakeholder management, and project leadership skills with a positive, can-do attitude
- Familiarity with developer, architect, or IT decision-maker (ITDM) audiences and developer marketing programs
What Success Looks Like in Year 1
- Seamless onboarding into the AMER Marketing Hub and immediate operational partnership with US regional leads
- High-quality, flaw-free execution of assigned Developer Days, AI Builder Days, and virtual Skill Badge workshops
- Consistent achievement of SLAs for campaign setup, lead upload, and post-event reporting
- Positive feedback and strong trust built across Sales and Marketing counterparts
Position Details
- Reports to: Regional Marketing Lead, LATAM
- Location: Mexico City (CDMX), Mexico
- Travel Requirement: 20–30% travel
- Department: Marketing – Regional / Revenue Marketing AMER
About MongoDB
MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the data platform for the AI era, enabling builders to create, transform, and disrupt industries with software. MongoDB’s unified data platform, the most widely available, globally distributed data platform on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud data platform and is available across AWS, Google Cloud, and Microsoft Azure.
With offices worldwide and over 67,000 customers, including AI-native startups and approximately 75% of the Fortune 100, relying on MongoDB for their most important applications, we’re powering the next era of software.
Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB.
To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!
MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.
MongoDB is an equal opportunities employer.
REQ ID: 4273615340
Best personality fits for this role
Your natural leadership and strategic vision perfectly match the role's need to drive integrated field marketing plans and align with sales goals.
Read the ENTJ career guide →You thrive on strategic planning and data-driven analysis, which fits the role's emphasis on measuring ROI and tracking performance metrics.
Read the INTJ career guide →Your strong organizational and leadership skills make you highly effective at managing budgets, timelines, and team execution.
Read the ESTJ career guide →