Program Manager, Brand Studio
- Your curiosity and analytical mindset are ideal for prototyping AI-enabled workflows and evaluating their reliability for the brand team.
- You enjoy diving into complex systems, which would help organize documentation, metadata, and information architecture for the brand system.
- Your natural skepticism helps you identify tradeoffs and anticipate risks in programs and processes.
- You may find the extensive coordination with vendors, managing invoices, and tracking inventory for merchandise tedious and draining.
- Leading the DAM migration requires meticulous, hands-on organization of assets, which can feel bureaucratic and less intellectually stimulating for you.
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Brand Studio builds and evolves the systems, experiences, and programs that shape how Stripe shows up in the world. We create high-quality, versatile, and forward-looking brand systems and help teams across Stripe use them clearly and consistently.
What you’ll do
This is an individual contributor role embedded directly within the Stripe Brand team and reporting to the Head of Brand Operations. As a Brand Program Manager, you will lead programs that make Stripe’s brand easier to use, apply consistently, and scale across teams, tools, and assets.
In partnership with Brand producers and designers, you will identify gaps and opportunities in Stripe’s brand system, help the team enhance and evolve it, and translate decisions into clear rationale and guidance. Your portfolio will include Stripe’s brand consultation program, AI-enabled brand operations, the Identity team’s migration to a new digital asset management system, and the merchandise program.
Responsibilities
- Lead the Identity team’s workstream for Stripe’s new digital asset management (DAM) system, partnering with the Marketing teams to migrate and organize assets in a clear and usable way.
- Own and continuously improve Stripe’s brand consultation program, identifying recurring needs that can be addressed through clearer guidance, reusable templates, automation, or AI-enabled self-service.
- Help scale and evolve Stripe’s brand system in partnership with Brand Producers and designers, improving how guidance is documented, shared, and applied.
- Partner with Brand Producers to develop a connected brand operating system and home base for Brand Studio’s internal AI tools; prototype workflows, evaluate their reliability, and support adoption across design teams and cross-functional partners.
- Lead a portfolio of brand systems and operations programs, including roadmap development, budgets, resourcing, project scoping, and timelines.
- Manage Stripe’s merchandise program operations, including budgets, invoices, vendor relationships, warehouse inventory, product testing and launches, and RFPs for new vendors.
- Partner with cross-functional design, marketing, technical, and operational teams to support the consistent application of Stripe’s brand across surfaces.
- Drive clarity through documentation, tooling, operating rhythms, and updates; connect teams, anticipate risks, and proactively resolve blockers.
- Uphold and advocate for design quality while helping creatives establish practices that make high-quality work easier to produce.
Who you are
Brand Program Managers at Stripe are operators first. They find the work in the process: the right framework, the workback schedule that holds, and the system that scales without breaking. They measure success by how well the creative team around them can do its best work. They have strong design sense and apply it to the operational decisions that protect quality, reduce friction, and keep programs moving.
The ideal candidate excels at operating complex, evolving programs while maintaining and raising the bar on craft. They are curious and experimental with AI, offer thoughtful options and tradeoffs, articulate decisions clearly, and collaborate effectively with leadership, creatives, cross-functional partners, and vendors. Most importantly, they are meticulous about details.
Minimum requirements
- 6+ years of experience in program management, creative operations, design operations, brand operations, or related roles.
- Think users first: understand their needs, find thoughtful solutions, and continuously improve how they access and use brand guidance, tools, assets, and services.
- Have strong strategic acumen for developing complex program roadmaps and cross-functional processes in a fast-paced environment.
- Have experience managing program budgets, tracking spend, and anticipating costs to keep work within budget.
- Demonstrate strong design sense and production fluency across multiple asset types and surfaces, including brand systems, web, digital, motion, email, reusable templates, and design asset management (DAM) systems.
- Actively use AI tools in day-to-day work and have experience prototyping, building, or implementing AI-enabled workflows or systems that others can adopt.
- Have experience operating in an in-house brand or creative environment with shared cross-functional resources and a lean production bench.
- Bring strong information architecture and knowledge management skills, with experience organizing documentation, tools, assets, metadata, or sources of truth.
- Have experience managing vendors; experience with procurement, inventory, physical goods, or merchandise is helpful but not required.
- Have a strong track record of influencing outcomes and building alignment across teams.
- Are highly detail-oriented, can balance speed and quality, and communicate clearly in writing and conversation.
- Are passionate about Stripe's mission to grow the internet economy.
Best personality fits for this role
Your strategic vision combined with empathy helps you design brand consultation programs that truly serve users' needs.
Read the INFJ career guide →Your natural ability to connect with people and build alignment across teams is a huge asset for driving cross-functional programs like the DAM migration.
Read the ENFJ career guide →Your dedication to supporting others makes you a natural operator who helps creative teams do their best work by reducing friction.
Read the ISFJ career guide →