Regional Product Marketing Manager, Latin America
- You excel at strategic planning and long-term vision, crucial for developing go-to-market strategies across Latin America.
- Your analytical nature helps you evaluate user research and competitive landscape to craft data-driven messaging.
- You are comfortable working independently on complex projects, aligning well with cross-functional leadership responsibilities.
- Your direct communication style might be perceived as blunt when building consensus with diverse regional stakeholders.
- Adapting messaging to different cultural contexts in Latin America may require more empathy than you naturally express.
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About the team
Help define and amplify the Stripe story and connect our products with our users.
Our Product Marketing team’s mission is to generate insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns that drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications. Unlike many other Product Marketing teams, our team works across the entire product lifecycle—from helping shape the product, to driving launch and commercialization, to growing product adoption after launch.
What you’ll do
As the regional product marketing lead for Latin America, you will champion the needs of users across the region and help define and develop a strong, trusted brand in the market. You will connect product, sales, and marketing to support Stripe’s growth while delivering successful user outcomes. Based in Mexico City, you will bring deep regional insight to Stripe’s product strategy and go-to-market execution across Latin America.
Responsibilities
- Lead the delivery of regional product marketing priorities that drive growth for businesses across Latin America with a focus on Mexico, in close partnership with Product, go-to-market, and Marketing teams
- Develop deep expertise in the needs of current and prospective users through user research, competitive landscape analysis, and product knowledge
- Develop, deploy, and maintain market-specific value propositions, narratives, and messaging for marketing content, campaigns, and sales collateral
- Drive high-quality product launches and adoption by partnering with Product, Sales, Engineering, Marketing, Design, Communications, Partnerships, and other cross-functional teams
- Improve seller effectiveness across the region through product and solution training, market-specific content and tools, and field support
- Monitor indicators of product adoption, usage, and satisfaction to identify barriers and opportunities across the regional growth funnel
- Partner with country and regional marketing teams to develop content programs for priority events, integrated campaigns, and ongoing demand generation
Who you are
We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 8+ years of experience in B2B technology marketing or sales, including product marketing experience
- Experience developing value propositions, messaging, go-to-market strategies, and sales materials for multiple markets or customer segments
- Experience leading cross-functional initiatives and building alignment with senior stakeholders across Product, Sales, and Marketing
- High professional fluency in Spanish and English, as this role will develop market-specific messaging and work with users and internal teams across Latin America
- Ability to travel domestically and internationally for business
Preferred qualifications
- Experience marketing technology products or services across Latin America
- Experience in payments, financial services, or financial technology
- Experience working in a global technology company with distributed teams
Best personality fits for this role
Your natural leadership and decisiveness are perfect for driving regional priorities and aligning teams across functions.
Read the ENTJ career guide →Your strong organizational and leadership skills help you efficiently drive regional priorities and project timelines.
Read the ESTJ career guide →Your natural ability to inspire and motivate teams makes you excellent at aligning cross-functional groups.
Read the ENFJ career guide →