Performance Marketing Manager

About GiddyUp

GiddyUp is a performance-based Partner Marketing Platform and Agency that's generated over $1.5B in sales for innovative DTC brands—without raising a dollar of VC funding.

Founded in 2013, we've been bootstrapped and profitable since day one, and our entire model is built around one thing: we only get paid when we deliver results.

We combine elite strategy, creative, media, and analytics under one roof, supported by our proprietary funnel-building and e-commerce checkout software, engineered specifically for high-converting, scalable direct response. It's not just best-in-class, it's the backbone behind dozens of 7, 8, and 9-figure DTC offers.

We're an agile, tight-knit team of marketers, creatives, data analysts, and operators who are obsessed with winning. Every person here is driven to push boundaries, test relentlessly, and grow because at GiddyUp, standing still isn't an option. If you're looking to join a company where performance isn't a department… it's the culture, this is that place.

About the Role:

This is a high-growth opportunity for a sharp, driven marketer who wants to learn performance marketing the right way — in the weeds, at scale, with real accountability.

GiddyUp's Performance Marketing Manager will work directly under GiddyUp's Senior Performance Marketing Manager, supporting the execution of pricing, promotional, and experimentation initiatives across our portfolio of DTC offers. This is not a passive support role. You'll be in the work everyday — running tests, pulling analysis, building frameworks, and contributing meaningfully to offer performance across the network.

What makes this role unique is the GiddyUp model itself. Our PMMs wear more hats than you'll find almost anywhere else in the industry — blending offer strategy, consumer psychology, funnel design, and statistically rigorous experimentation into a single function. You won't specialize into one narrow lane. You'll develop across all of them.

If you're 2–4 years into your career, hungry to accelerate, and want to be coached by someone doing this at the highest level — this is the role.

What You'll Do:

Pricing & Promotional Execution

• Support the development and execution of pricing, bundling, and promotional strategies across assigned offers.
• Help build and refine offer frameworks including bundle ladders, upsell flows, discount structures, and promotional mechanics.
• Execute promotional structures such as BOGOs, limited-time discounts, free gift offers, and urgency-based mechanics — ensuring flawless setup and QA.
• Apply psychological pricing principles and perceived value tactics under the guidance of the Senior PMM to drive conversion and AOV improvements.
• Define how pricing and promotions are presented across landing pages and funnels — offer sections, CTAs, urgency elements, and social proof — in coordination with Creative Strategy.

Experimentation & Analysis

• Execute pricing and promotion experiments in Statsig under the direction of the Senior PMM — from test setup and instrumentation to readout and documentation.
• Support hypothesis development, defining primary success metrics and guardrail metrics for assigned tests.
• Analyze experiment results rigorously, interpreting tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin.
• Partner with Data to ensure clean test design, accurate instrumentation, and reliable reporting.
• Maintain organized experiment logs and readouts that create institutional knowledge and feed future roadmap decisions.

Cross-Functional Collaboration

• Build strong working relationships with Campaign Success Managers (CSMs), Campaign Ops, Creative Strategy, Data, and Traffic teams.
• Partner with Campaign Ops to execute, QA, and launch tests accurately across platforms.
• Work with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling.
• Collaborate with Traffic and Media Buying to validate test results at scale and support CPA increase conversations tied to performance improvements.
• Support post-purchase offer development, upsell flows, and cross-sell strategies to maximize order value.

Competencies:

Universal

• Collaboration & Teamwork: works collaboratively with managers, colleagues, and external stakeholders to achieve identified goals and objectives; works to create alignment across teams.; Is consistent, predictable, and easy to work with
• Communication: conveys information in a clear, accurate, and appropriate way in verbal and written communications; considers tone, attitude, and intention when communicating with a coworker, group or external stakeholder; acknowledges that one's experience and opinion is one's own
• Ownership: takes ownership of work, projects, challenges and outcomes; fulfills commitments and addresses blockers; Is self-directed and consistent in meeting job requirements and objectives
• Technological Fluency: is proficient in the use of work-related software, technology, and tools required to perform one or more of the responsibilities related to one's role; stays up to speed on new technologies and leverages technology to increase productivity and efficiency

Department

• Campaign Strategy: Effectively manages GiddyUp's campaign performance strategies by analyzing data collected from testing and translating findings into actionable results that improve GiddyUp's campaign strategy
• Revenue Optimization: Effectively increases campaigns and offer profitability through strategic testing and experimentation
• Funnel Analytics: Effectively traces visitor and user journeys throughout GiddyUp's websites and landing pages and tests and optimizes visitor and user journeys in order to increase funnel conversion at the end of each stage

What Success Looks like over the next 12 months:

• What you will have accomplished 90 days in:
  • Complete onboarding across GiddyUp's platforms, systems, and experimentation frameworks — with a working command of Statsig, Tableau, and our core offer infrastructure.
  • Develop a strong foundational understanding of how pricing and promotion initiatives impact AOV, AOM, RPS, and network margin.
  • Support the execution and analysis of live pricing and promotion tests, contributing to hypothesis development, QA, and readouts under close guidance.
  • Build productive working relationships with CSMs and cross-functional partners.
• What you will have accomplished 6 months in:
  • Operate as a reliable execution partner to the Senior PMM — taking direction confidently and delivering quality work with increasing speed and independence.
  • Launch, analyze, and document pricing and promotion experiments end-to-end within established frameworks.
  • Demonstrate a working command of GiddyUp's experimentation methodology and a growing intuition for offer performance.
  • Contribute meaningfully to scaling winning strategies across additional traffic and brands.
• What you will have accomplished 12 months in:
  • Operate with increasing autonomy as a trusted execution partner to the Senior PMM — proactively identifying tasks, surfacing opportunities, and initiating work within established frameworks without needing to be directed on every step.
  • Demonstrate a strong working command of GiddyUp's experimentation infrastructure (Statsig), pricing and promotion mechanics, and cross-functional workflows.
  • Be recognized by CSMs and cross-functional partners as a dependable, knowledgeable collaborator.
  • Show the instincts, initiative, and output quality that signal readiness for expanded responsibility over time.

Tools & Technology:

• Statsig (highly preferred) or equivalent experimentation platform
• Tableau
• GiddyUp Ecommerce Platform
• Google Analytics
• Monday.com
• Slack
• Excel/Google Sheets

Required Education & Experience:

• 2–4 years of experience in performance marketing, direct-response, growth marketing, or a closely related field.
• Hands-on experience with eCommerce or DTC offers — with exposure to pricing, promotional, or conversion optimization work.
• Familiarity with experimentation concepts: A/B testing, hypothesis development, metric interpretation.
• Strong analytical skills and comfort working with data to support decisions and document results.
• Highly organized, detail-oriented, and able to manage multiple workstreams without dropping balls.

Preferred Education & Experience:

• Bachelor's degree in marketing or related field
• Experience with Statsig or a similar structured experimentation platform.
• Background in affiliate or partner marketing.
• Exp working in a start-up environment or in a small - medium sized company
• Demonstrated results improving AOV, AOM, or RPS.
• Experience working in fast-paced, high-growth, or performance-driven environments.

Work Environment:

GiddyUp strives to provide a flexible, fun working environment. GiddyUp is a remote company and we're looking for reliable team members who can succeed in a fully remote environment.

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