Director EMEA Marketing

Please Note: This is a remote position available in London, England. An offer of employment is conditional upon completing appropriate pre-employment checks.

Essential Job Duties

BambooHR is hiring a Director, EMEA Marketing to establish, lead, and scale our marketing presence across the UK and, over time, the broader EMEA region. This is a foundational role for BambooHR's growth story as this individual will serve as a key leader in the company's global expansion efforts.

This role is ideal for a true builder – someone with an entrepreneurial mindset who thrives in ambiguity, enjoys creating from first principles, and is energised by the opportunity to shape a market within the context of a well-resourced, high-growth global organisation.

The Director, EMEA Marketing will define BambooHR's regional marketing strategy, localise and contextualise our story for the UK market, and drive meaningful revenue impact. This role will build on significant existing scale in the UK market, with a large UK customer base, established sales motion, and substantial existing investment in digital marketing. Your mandate is to bring focus, leadership, and strategic coherence to unlock the next phase of growth.

Over time, this role has the opportunity to expand in scope by building a regional team and taking on broader international responsibilities as BambooHR continues to grow globally.

You will:

Regional Marketing Strategy & Leadership

• Own and define the UK marketing strategy aligned to company growth objectives.
• Operate as a key member of the global marketing leadership team, and serve as a core member of the UK go-to-market leadership.
• Establish BambooHR's local presence by building relationships with key UK and EMEA HR industry associations, communities, and influencer networks—positioning BambooHR as a credible, engaged, and long-term partner in the regional HR ecosystem.

Demand Generation, Field Marketing & GTM Alignment

• Drive a meaningful share of UK revenue through marketing-sourced and marketing-influenced pipeline.
• Own top-of-funnel performance, balancing near-term demand capture with mid- and top-of-funnel investment to improve efficiency and long-term growth.
• Build and lead a field marketing strategy—including events, community partnerships, and sales-aligned programs—to support regional GTM efforts and target account engagement.
• Partner closely with UK Sales to establish shared planning, pipeline goals, execution cadence, and feedback loops, ensuring marketing directly supports regional revenue priorities.

Brand, Awareness & Localisation

• Identify, define, and localise the BambooHR narrative for the UK market, addressing local buyer needs, cultural context, and competitive dynamics.
• Increase brand awareness and consideration among target UK audiences.
• Actively address and correct perceptions of Bamb

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