Growth Product Manager

About the Role

Most product managers learn about customers secondhand, through tickets, surveys, and sales calls. This role is different.

At Brilliant Harvest, our customers are heavy equipment dealerships. Their customers are farmers and construction equipment operators. Growth Product Manager owns the product surface that turns a newly signed dealer into an active, self-sufficient one and then into a reference customer. That means building the features, flows, and feedback loops that drive activation and retention, informed by being in the field with the people actually using the product.

This is a growth role, but customer success is in its DNA. You’ll work closely with our CS team but your job is to take what that world surfaces and turn it into product decisions that scale.

Key Responsibilities

Own the Growth Loop

• Define and own product growth metrics: activation rates, feature adoption, time-to-value, and retention across the dealer base.

• Identify where dealers stall in the product journey and build solutions, whether that's a better onboarding flow, an in-app prompt, or a new feature that removes a blocker.

• Design and run experiments to improve adoption. Prioritize ruthlessly based on what moves the metrics.

• Work with Engineering, Design, and Technical Product Managers to ship growth features fast and learn from them.

Customer Understanding & Feedback Loop

• You genuinely understand customer success not as a concept, but as something you’ve lived. You’ve been in the field. You’ve sat with customers through the messy middle, after the deal is signed and before they’re actually running on their own.

• Understand the dealership business model, including key metrics, operational pressures, and day-to-day workflows. Additionally, maintain a deep understanding of the end user—such as farmers and operators—to ensure the platform effectively addresses their needs.

• Translate what you hear in the field into structured product insight. Not a running list of complaints, real signal that drives roadmap decisions.

• Be the connective tissue between what CS experiences with customers and what the engineering team builds. Close that loop.

Product-Led Customer Enablement

• Design onboarding, education, and activation experiences as core product features to accelerate time-to-value, reduce user friction, and minimize support dependency.

• Collaborate cross-functionally with CS to identify and resolve process bottlenecks, decreasing implementation risk and shortening iteration cycles.

• Capture customer victories and transform them into actionable product insights, ensuring that users continuously inform the roadmap to prioritize high-value impact.

Product Communication

• Write product updates and dealer-facing communications that actually land, the kind a service writer would read and understand.

• Make sure customer feedback has a home in the product process, not just a running channel somewhere.

Qualifications & Skills

• 3–5 years in product management, with experience owning growth, activation, or retention metrics — ideally in a B2B SaaS environment.
• Background in customer success, account management, or field enablement, you’ve been in front of customers through the hard parts, not just analyzed them from a distance.
• B2B2C experience: you understand what it means to drive value at two layers of a customer relationship simultaneously.
• Familiarity with how equipment dealerships operate is a strong plus, service departments, parts counters, the way things actually work on the floor.
• Proven ability to influence without authority, cross-functionally, and with customers who didn't ask for change.
• Comfortable with ambiguity. You define the problem, find the signal, and decide what to build — without waiting to be told.
• Strong communicator, written and verbal. You can present to a shop floor crew or a leadership team and adjust accordingly.
• Data-literate. You know how to set up a metric, interpret results, and change course based on what you learn.
• Willing and able to travel up to 10% — dealerships, farm sites, wherever the customers are.

What Will Set You Apart?

• You’ve worked in or adjacent to a CS team and felt the frustration of watching the same product gaps create the same customer problems — and you want to be the person who fixes them upstream.
• You’ve driven adoption of a new tool or process inside a business that didn't ask for change — and it stuck.

Why Join Us?

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Location: Canada