Brand Designer, Identity

Who we are

Following our 2025 brand refresh, Stripe's visual identity is evolving to meet the scale of our global ambitions. To maintain our high bar for craft and beauty while moving at the speed of our product suite, we are looking for a Brand Designer to lead our Self-Serve Design ecosystem.

In this role, you will be the bridge between our core brand identity and its execution across the company. You won't just be building templates. You'll be building a scalable design language that empowers every Stripe to communicate with excellence. This is a high-impact, high-ownership position where you will help define the roadmap for how our brand scales, ensuring that even the most decentralized assets feel cohesive, intentional, and beautiful.

Responsibilities

• Elevate a flexible, world-class brand system that exemplifies Stripe's commitment to craft and beauty across all surfaces
• Architect and evolve a library of assets and templates that empower cross-functional partners to ship brand-aligned work independently
• Define the self-serve roadmap and strategy for how non-design teams create on-brand assets at scale, prioritizing high-leverage AI tools and systems
• Partner directly with the systems team to seamlessly translate foundational brand updates into the broader ecosystem
• Act as the creative lead for external vendors and internal producers to ensure all artifacts meet our rigorous quality standards
• Audit and iterate on asset libraries to identify gaps and build innovative, scalable design solutions
• Stay curious and experimental as an adamant maker, obsessed with tinkering and iterating to create beautiful things
• Shape a strategic vision that pushes brand boundaries and builds internal awareness of design's impact at Stripe

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 6+ years of relevant design and art direction experience for technical and product-driven companies
• Strong track record independently delivering work as well as influencing the work of other designers, contractors, and agencies
• Strong track record of cross-functional collaboration across teams and disciplines
• A strong strategic acumen for building leading brands in a fast-paced, global-facing environment
• Proficient in Figma, Adobe Creative Cloud, and Google Slides
• Excellent craft

Preferred qualifications

• Are genuinely curious, ambitious, and creative with a refreshing sense of design, impeccable typography skills, digitally savvy and deep appreciation for creative process, technology, and design engineering
• Are persuasive and humble in explaining your work, process, and decisions, and experienced at facilitating stakeholders to advance the project as well as design quality
• Have experience building and prototyping with AI tools
• Have excellent organization and presentation skills, and excel in written and verbal communication
• Love working with other designers to help them learn and grow—and invite them to help you learn and grow