Partner Lead, EMEA
- Your creativity helps you craft compelling joint value propositions and GTM strategies that resonate with partners.
- Your genuine care for partners builds strong relationships and fosters collaboration, enhancing partnership success.
- Your idealism drives you to align partner objectives with Vercel's mission, creating authentic partnerships.
- Your adaptability allows you to engage diverse partners and adjust strategies based on regional insights.
- Meeting revenue targets and driving hard sales metrics may feel misaligned with your value-driven approach.
- Negotiating and holding partners accountable for performance could be challenging if you avoid conflict.
- Managing multiple partners and tracking detailed performance metrics may overwhelm your preference for depth over breadth.
- The fast-paced, high-growth environment might stress your need for stability and purposeful work.
- Executing structured co-sell motions and partner enablement requires consistency that may feel constraining.
About Vercel:
Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.
For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.
Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.
We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.
About the Role:
The Partner team at Vercel is charged with accelerating our growth with partners. As a Partner Lead, EMEA, you will play a pivotal role in helping to establish, and grow our partner ecosystem with Technology and Solution partners.
This is a senior individual contributor role for a builder. You will define the strategy, activate priority partners, and generate meaningful partner-sourced and partner-influenced pipeline. You’ll work cross-functionally across Sales, Marketing, Product, and Leadership to establish Vercel as a strategic platform within the EMEA ecosystem.
If you are energized by creating net-new revenue streams, shaping GTM strategy with partners, and turning early-stage relationships into scaled growth engines, this role is for you.
What you will do:
Build and Scale the EMEA Partner Ecosystem
- Define and execute Vercel’s regional partner strategy across EMEA wide Technology and Solution partners.
- Identify, recruit, and activate high-impact regional and global partners, including regional GSIs and strategic ISVs at regional level.
- Establish scalable engagement models and joint value propositions that drive measurable pipeline and revenue.
Drive Partner-Sourced & Influenced Revenue
- Develop joint GTM plans with partners to generate partner-sourced and partner-influenced pipeline.
- Lead co-sell motions, account mapping, and opportunity acceleration in partnership with regional Sales leaders.
- Own revenue targets tied to partner performance and ecosystem contribution.
Develop Strategic Relationships
- Build executive-level relationships with alliance leaders, practice heads, and GTM stakeholders.
- Serve as the primary point of accountability for strategic partner success in EMEA.
- Align partner objectives with Vercel’s growth priorities.
Solution & Offering Development
- Collaborate with Solution partners to package and bring Vercel’s AI Cloud and frontend platform offerings to market.
- Identify repeatable use cases, industry plays, and reference architectures that unlock scale.
- Provide structured feedback to Product and Marketing based on regional partner and customer insights.
Enablement & Ecosystem Activation
- Lead partner enablement initiatives to ensure technical, sales, and marketing readiness.
- Equip partners with messaging, positioning, and use-case clarity to successfully sell Vercel.
- Represent the EMEA partner voice internally and ensure alignment across teams.
About you:
- 7+ years in business development, partner management, and/or sales roles at high growth tech company
- Proven track record of building partner-sourced pipeline from zero to multi-million-dollar impact.
- Strong understanding of frontend technologies, cloud infrastructure, and AI development ecosystems.
- Existing EMEA partner network (agencies, GSIs, hyperscalers, technology partners) that you can activate.
- Experience driving co-sell motions and working closely with regional sales teams.
- Executive presence with the ability to influence senior stakeholders internally and externally.
- Highly collaborative, action-oriented, and motivated by exceeding ambitious growth targets.
Best personality fits for this role
Your natural leadership helps you define and drive the EMEA partner strategy, turning vision into measurable results.
Read the ENTJ career guide →Your strategic mindset helps you define and execute partner strategies from scratch, turning early-stage relationships into scaled revenue engines.
Read the INTJ career guide →Your natural charisma and people skills help you build strong, lasting relationships with partners and internal stakeholders.
Read the ENFJ career guide →Browse more
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